December 9, 2023

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Roman, operating through its website, is a telehealth company providing medication and treatment for erectile dysfunction (ED), hair loss, and premature ejaculation.

This article looks at each product and service Roman provides through, payment and insurance options, and how a person can get started with the service. It also discusses the brand’s reputation, pros and cons, and compares it with its competitors.

GetRoman is a website operated by Roman, a telehealth service that offers prescription medications and over-the-counter (OTC) treatments for several medical conditions, including:

It includes a free online visit with a licensed healthcare professional, unlimited follow-ups, and free delivery for all prescriptions.

Individuals can cancel at any time and refill prescriptions with automatic shipments on a monthly or quarterly basis.

Roman offers a free online consultation and unlimited follow-up appointments at no cost. This may benefit people without medical insurance, people with insurance that offers limited coverage, or those who want to save money.

It can also be helpful to those who are looking for a more convenient way to get medical treatment from their home. Users fill out an online questionnaire with information about their lifestyle, medical history, and health concerns.

Below, we look at the pros and cons of the services offered through GetRoman.

There are different charges for each product and service, and a person cannot get insurance coverage for offerings through GetRoman. The pricing is as follows:

Online visits

In most cases, an online visit is free. The exception is the Testosterone Health Program, which costs $25. If a healthcare professional decides the individual does not need a blood test, they will be reimbursed the fee.


The cost of medication depends on the type and amount of medication a person orders.

Price ranges for treatments for common health concerns are as follows:

  • ED treatment: between $4–20 per dose
  • Hair loss treatment: between $16–35 per month
  • Premature ejaculation: between $2–63, or $24–27 per month
  • Cold sore treatment: between $43–60 every 3 months
  • Allergy treatments: $29 per month

Read the full list of pricing through GetRoman.

A person is only charged for medication once a healthcare professional has approved it.


Health insurance does not cover GetRoman services, products, and medications.

Once registered, a healthcare professional will evaluate a person’s symptoms to find the best treatment option within 24 hours. If they require more details, they may also schedule a time for a virtual visit to collect additional information.

The company offers monthly or quarterly subscriptions for treatments. People can also switch to on-demand deliveries after their first shipment.

Ro Pharmacy Network fulfills prescription medications and ships them for free within 2 days. The company packages all orders discreetly to ensure privacy.

For an evaluation: Roman Digital Health Clinic

  • List price: $0
  • Type of product: free consultation

Roman’s Digital Health Clinic provides a free online evaluation from a healthcare professional who evaluates a person’s symptoms and medical history to determine the best course of treatment.

Roman offers treatments for various areas of health, including:

  • sexual health
  • weight management
  • hair and body health
  • daily health
  • mental health
  • skin care

Online assessments include unlimited follow-up visits for ongoing care.

For premature ejaculation: Roman Swipes

  • List price: $27 monthly plan, $22 per month quarterly plan
  • Type of product: swipes

Roman Swipes is an OTC product made with 4% benzocaine, which can decrease the intensity of sexual stimulation to prolong sex.

To use, a person must apply the wipe to the most sensitive part of the penis and allow it to dry for at least 5 minutes.

For erectile dysfunction: ED medications

  • List price: from $2–20 per dose
  • Type of product: oral pill

After evaluating a person’s medical history and symptoms, Roman healthcare professionals may recommend a prescription treatment for ED.

A person can also use medications that ease ED symptoms, such as sildenafil citrate and tadalafil, to treat premature ejaculation.


  • List price: $2–10 per dose
  • Type of product: medication
  • Dose: A typical dose is 50 milligrams (mg). Doctors may recommend 25–100 mg.

Sildenafil is the active ingredient in the brand name drug Viagra, as well as its generic competitors. Both products contain the active ingredient sildenafil citrate. This ingredient increases blood flow to the penis, which may help people maintain an erection.

Individuals may experience some side effects from sildenafil. These include:

Sildenafil requires a prescription and can be a cost-effective alternative to Viagra.

Learn more about sildenafil here.


  • List price: $90 per dose
  • Type of product: oral tablet
  • Dose: A typical dose is 50 mg. Doctors may recommend 25–100 mg.

This is the brand name version of sildenafil. It is more expensive than the generic version and contains the same ingredients. However, some people may be more comfortable taking a brand name version of the drug.


  • List price: $8–44 per dose
  • Type of product: oral tablet
  • Dose: This medication comes in 2.5-mg, 5-mg, 10-mg, and 20-mg doses.

Tadalafil is the active ingredient in the brand name drug Cialis, as well as its competitors, which is a phosphodiesterase 5 (PDE5) inhibitor. It blocks the activity of PDE5 to relax the blood vessels and prevent ED.

Side effects of tadalafil may include:

  • headaches
  • indigestion
  • back and muscle pain
  • flushing
  • stuffy nose

The company’s licensed professionals may recommend a person take this medication once per day or as needed, depending on their personal needs.

Learn more about Cialis here.

For male pattern baldness: Hair loss medications

  • List price: from $16–35 per month
  • Type of product: prescription medication, OTC topical

Finasteride and minoxidil are medications that can help treat hair loss. Roman recommends people use these products for at least 3 months to allow the treatment to work.


Finasteride is a medication used to treat male pattern hair loss by preventing testosterone from converting into dihydrotestosterone (DHT).

The medication comes in tablet form. Individuals may experience side effects that include:

However, finasteride may also increase the risk of high grade prostate cancer.

Finasteride is available by prescription only. A person can take it alone or alongside minoxidil.

A 1-mg dose of finasteride is available for $20 per month through GetRoman.

Learn about the cost of finasteride here.


Minoxidil is an OTC topical treatment that people apply to the scalp to promote hair growth and increase hair length and thickness. A prescription form of Minoxidil is available for $30, but it carries a Black Box Warning due to serious potential cardiac adverse effects. It is off-label for hair loss.

The hair loss treatment is an OTC 5% minoxidil topical medication that people apply to the scalp. This medication is a hair growth stimulator that can increase hair length and thickness. Individuals may notice the effects of minoxidil after 8 weeks of treatment.

A person may notice some side effects, including:

  • itching scalp where the person has applied the medication
  • headaches
  • dizziness
  • lightheadedness
  • changes to vision or blurred vision

A 5% dose of minoxidil is available for $16 per month through GetRoman.

A package that combines minoxidil and finasteride costs $35 per month.

For allergies: Allergy treatments

  • List price: from $19–29 per month
  • Type of product: nasal spray, oral medication

GetRoman sells a range of allergy medications. These include nasal sprays and oral medication.

According to the manufacturer, allergy medications work best when taken every day. The manufacturer also claims in a clinical trial, participants using the nasal sprays reported a 30% improved severity of symptoms, such as itching and sneezing.

GetRoman offers:

  • Azelastine: This is generic Astelin. According to Roman, it is a fast-acting drug that works within 15 minutes. It is a nasal spray.
  • Fluticasone: This is a generic version of Flonase. It is a nondrowsy, steroidal nasal spray.
  • Levocetirizine: This oral antihistamine may start working within an hour. It is a generic version of Xyzal. A person must take this medication at bedtime with or without food.
  • Montelukast: This drug is a generic version of Singulair. It is a nondrowsy oral medication for congestion. A person should take one tablet before bed with or without food.

For skin care: Custom Rx Treatment

  • List price: between $6–29 per month
  • Type of product: topical cleanser and creams

Custom Rx Treatment offers a customized, dermatologist-formulated skin treatment. Depending on the person’s needs, a person’s unique skin care formula could include some of the following ingredients:

  • tretinoin
  • niacinamide
  • azelaic acid
  • tranexamic acid
  • vitamin E
  • hyaluronic acid

Products can include prescription-only ingredients.

A person can choose from a cleanser, moisturizing cream, and an SPF lotion.

For cosmetics: Latisse

  • List price: $53 a month with quarterly plan or $110 per month
  • Type of product: serum

According to the manufacturer, Latisse is the only FDA-approved treatment that helps eyelashes grow. Although scientific data is limited, early studies show bimatoprost, the active ingredient in the product, can make eyelashes look thicker and longer.

The 3-mL bottle gives the user a 1-month supply and the 5-mL bottle gives buyers a 3-month supply.

A person should use Latisse at night after they have washed their face. To apply the product, a person must brush the applicator along the upper lashline where the skin of the eyelid meets the base of the eyelashes. A person should use one application for each eye and dispose of the applicator after use.

Common side effects can include:

  • itchy eyes
  • red eyes
  • hair growing outside of the area if the treatment is applied to the lower lid or directly on the eye
  • darkening or browning of the iris
  • reversible eyelid skin darkening
  • if discontinued, eyelashes can return to their previous length and thickness

For COVID-19 testing: On/Go COVID19 Antigen Self Test

  • List price: $24 per box of two tests
  • Type of product: nasal swab test

This COVID-19 nasal swab test provides results within 10 minutes.

Adults can use this test on children aged 2 and over. People over 14 can perform this test on themselves.

GetRoman provides an instructional YouTube video to assist with the use of the product.

For mental health: Ro Mind

  • List price: between $70–85 a month
  • Type of product: online mental health treatment

Ro Mind can help people with anxiety, depression, or seasonal affective disorder (SAD).

To use Ro Mind, a person will firstly have an online consultation with a doctor to discuss their symptoms and their goals for treatment. The doctor will also review the person’s medical and psychiatric history.

Treatment may include:

  • prescribed medication sent within 2 days to a person’s home or a local pharmacy
  • a personalized treatment plan
  • regular check-ins with a doctor
  • 24/7 messaging access
  • up to three monthly virtual visits with a doctor
  • prerecorded educational videos that provide tools and tips for managing mental health

The service costs $85 a month, with the first month costing $15. If a person gets medication through this service and they get their prescription through an external pharmacy, the monthly cost will reduce to $70.

To order, a person first needs to complete an online assessment. A licensed healthcare professional will review the assessment and prescribe treatment if necessary. They will contact the person for further information if they have any questions regarding the assessment.

People will receive free, unlimited follow-up consultations and can cancel their prescriptions anytime.

Roman delivers on a monthly or quarterly basis. People can also choose to receive treatment on-demand after their first shipment and pause or cancel their orders up to 24 hours before their next delivery.

The company offers free shipping and delivers products directly to a person’s home in discreet packaging.

At the time of publication, Roman holds accreditation with the Better Business Bureau (BBB). The BBB gives the company an B+ grade. However, reviewers give Roman an average rating of 1.75 out of 5 stars.

Positive reviews mention the simplicity of the service and the lack of embarrassment when discussing symptoms with medical professionals.

People who left negative reviews stated that the customer service team was unhelpful and did not communicate delays or problems with filling orders. Additionally, several reviewers say the company charges more than its competitors.

At the time of publication, reviewers on Trustpilot give Roman an average rating of 2 out of 5 stars.

However, of the six reviews on the website, only two concern Roman products. The authors of these reviews state that the brand charges more for the same prescription medication as one of its competitors and increases prices suddenly without warning. Other reviews raise concerns about the credentials of the company’s doctors.

Several online pharmacies and telehealth companies offer similar services to Roman, including Hims.

Hims is a telehealth service that provides a free online consultation with a healthcare professional and offers medications, products, and supplements designed to address a range of health concerns.

Like Roman, Hims offers prescription medications for ED, hair loss, and premature ejaculation.

Hims also provides options to support mental health, promote skin health, and treat other conditions, such as allergies, bronchitis, and infections.

Learn more about Hims here.

The following table describes the similarities and differences between the two companies.

Below, we take a closer look at how Roman compares to a few more of its key competitors.

  • Keeps: Keeps is a subscription-based service that provides various topical products and prescription medications to treat and prevent hair loss. In particular, Keeps offers finasteride, minoxidil, and ketoconazole, as well as its signature shampoo and conditioner, formulated to support hair growth. Products are available after an online consultation with a healthcare professional on its platform. Learn more about Keeps here.
  • BlueChew: BlueChew is a company that provides prescription medications specifically for ED, including chewable sildenafil and tadalafil tablets. Users receive a free online consultation with a healthcare professional, and monthly plans vary depending on the frequency and dosage needed. Learn more about BlueChew here.

The table below compares Roman with each of its competitors.

Each product that Roman offers has potential side effects. Roman lists all the side effects of each treatment on the product page.

Additionally, people should tell the healthcare professional conducting the online consultation about any other medications they are taking. Some medications, such as PDE5 inhibitors for treating ED, can interact with nitrate medicines, which can lead to potentially life threatening low blood pressure, according to the FDA’s 2017 prescribing information.

A person should contact a doctor if they experience any side effects. Healthcare professionals may recommend stopping certain medications and prescribing alternative treatments.

While telehealth companies such as Roman offer a convenient way to buy prescription medication for ED, hair loss, and premature ejaculation, some people may prefer to consult a doctor in person or one that they already know well. A person’s regular doctor is more likely to have their medical history, better understand their lifestyle, and may be able to advise further treatment options.

Alternatively, individuals seeking treatment for ED may find physical activity helpful. Research shows that 40 minutes of moderate-intense aerobic activity four times per week can decrease the symptoms of ED connected with obesity, physical inactivity, high blood pressure, metabolic syndrome, and cardiovascular disease.

Below, we answer some frequently asked questions about GetRoman.

Who are the GetRoman healthcare professionals?

Roman uses the services of independent, qualified healthcare professionals. The company states that these individuals go through an extensive onboarding process, including vetting and training.

People can view the healthcare professionals that use the Roman platform here.

Is GetRoman safe, and is it safe to order medication online?

People should only buy prescription medication from an online pharmacy or telehealth company that requires an initial consultation with one of its healthcare professionals. These healthcare professionals will then fill out a prescription for a suitable treatment. Roman meets these criteria.

Individuals should never buy prescription medication from a company that does not require a current, valid prescription.

How much does GetRoman cost?

Roman offers a free initial online appointment and follow-up appointments at no cost.

Each treatment has a different cost, and Roman provides a price list on its website. The company states that there are no hidden costs to its treatments.

Is Roman the same as Viagra?

Roman is the name of the company that offers ED, hair loss, and other products marketed for men’s health. Viagra is the brand name version of sildenafil — a prescription-only drug that doctors may recommend for ED.

A person can purchase Viagra and sildenafil from Roman after a consultation with their healthcare team.

Are the Roman healthcare professionals legitimate?

The Roman website states that all the doctors and nurse professionals the company works with are healthcare professionals licensed to practice in the U.S. A person working with one of these providers can easily access their resumes, medical licenses, and credentials.

Roman offers a range of products for ED, hair loss, and premature ejaculation. Many of these products require a prescription, and the company provides a free online consultation and unlimited free follow-up appointments with a qualified healthcare professional.

People should always discuss any medications they are taking and any side effects they experience with a healthcare professional.


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